Why Social Media is Social? And for Whom?

For People

After the development of internet, social media has been included in our lifes. During this development, people make lots of innovations. Human is a social existence . For this reason, people always want to communicate with each other and that's why they have needed to develop some tools to better communicate since beginning of humanity. Why social media is social? Because, all the tools of social media exist for one significant reason; to connect in better conditionals. Thanks to social media, we can find plenty of friends from our childhood, primary or high school, university environment or friends who are not have possibility of having meet and chat. Every people has just twenty four hours in a day and they should make a lot of things during in a day. For example,going work, household chores, care about children, gardens...etc.

And as they have a lot of work, people can not spend enough time with their friends. But after social media, it is much more easier to communicate with them.While many of the tasks happen, we can keep in touch with our friends. So, social media provides the ability to communicate. This is one of the things that makes social media social.

For Communities

Social media is not just for friends to communicate with each other. At the same time allows us to get what's going on in the world. This is another element that makes social media social. A lot of things happening at the same time in the world. Some of them good, some bad but we can learn all these things that through social media. Before social media, we lived in the same world but we weren't aware of know each other,different cultures, foreing trends... We could not know what is going on their world exactly. Now, the world became smaller. In this way, can get news about what is happening all over the world. And this is another big reason that why social media is social.

For Marketing

There is another purpose of social media: Marketing. Thus, companies are able to add a lot of people to their online network. And also companies are paying less money for it. In fact, sometimes not pay any money. Actually, that the really beautiful thing for companies; receive feedback from customers. In this way, social media can benefit from the social part. Social media at the same time benefical for customers too. Thanks to social media, customers can communicate directly with companies. Of course, not only companies, individuals can use social media to work. For example, amateur artists, publish their own online video clips on youtube or a job seekers publish his or her own CV video on blogsite to find work.

Social media is social, but for whom?

There is not a specific target audience of social media. Everybody can use social media and can do something in here. There are lots of people interested in social medİa to be social to be populer, famous, to keep in touch... However, a computer and internet connection are sufficient for everyone to use and benefit from social media.